3 Simple Steps to Dramatically Improved Writing

Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action.

So what is the goal of great writing, and how can it change your presentations? Professional writers always have one main goal in mind with everything they write: to transform their audience. Great writers strive to help their audience see through different eyes, act differently, change the way they interact with the world.

Anyone can throw words together and make complete sentences (case in point: most of the blogosphere), but if you want to actually have impact through your writing, you must learn to write for transformation. It's the difference between being merely informative and being compelling and persuasive. There are three simple steps to transformational writing: 1) writing for a specific audience, 2) using the right venue, and 3) choosing and executing the right type of transformation (there are three).

1. Specific Audience

If you want to reach your audience, it’s absolutely crucial that you understand them, get out of your own perspective, and write to their perspective. One of the first things I do with every piece I write is identify my target audience, things such as age, gender, race/ethnicity, location, income level, purchasing habits, hobbies, talents, interests, etc.

When I know who I’m talking to, I’m prepared to custom tailor the message to resonate with them specifically. For example, words such as “revolutionary,” “cutting-edge,” “fresh,” or “in vogue” will more likely resonate with an 18-25 age group, whereas a 60-70 age group will probably have negative reactions to them, who prefer things that are “proven,” “safe,” and “sensible.”

2. The Right Venue

By venue I mean the medium used to convey your message, including such things as magazines, newspapers, journals, books, radio and TV ads, blogs, websites, etc. The venue you choose is, in large part, determined by your audience.

For example, if I’m writing a lengthy article on monetary policy intended for scholars and economists, the best venue is probably a scholarly journal. Few people can stand to read long blocks of meaningful text on a computer screen, I probably won’t have enough space to make my case in most magazines, etc. On the other hand, if my content is concise, simple, and intended for a broad audience, perhaps a newspaper article makes sense.

All of us are exposed to written communications that we skim or ignore, yet if that same message is presented in a venue more palatable to us, we’re much more likely to spend time reading it. Writing for transformation requires utilizing the best venue for our subject matter and audience.

3. The Right Transformation

There are three types of transformations: know, feel, and do. A know transformation seeks to give the readers new information, or old information arranged in a different way, to help them to learn and know things they didn’t know before, in such a way that changes their life and perspective. A feel transformation obviously seeks to evoke strong emotion in the audience, while a do is designed to get an audience to take very specific, immediate, and tangible action.

Amateurs look at this list and try to do all three; professionals focus on one and nail it, because doing so affects the others. How do you want people’s lives to change because they read your message? What do you want to see occur in them? Do you primarily want them to know, feel, or do something? Pick one–yes, just one–and execute it well, and the others will take care of themselves.

If you want your message to actually have impact, you must learn to write for transformation. Know who you’re writing to, use the right venue to reach them, and choose the right transformation and execute it well. After all, transformational writing is the only writing worth reading.

Have a professional writer custom craft your message for transformation by visiting http://www.youwritingcure.com now.

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Posted in: improve your writing,improving writing,transformational writing,writer,writers,writing

3 Steps To Quickly Writing Ezine Articles

Come on, admit it: Whether you're a professional writer or not we all draw a blank when we want to write an ezine article.

I've found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you've been hoping for. Here's how to get the lead out if you draw a blank:

1. Write your action steps first.
Forget about the catchy headline and attractive lead paragraph for now. There's no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it's the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.

2. Save the best for last.
There's something called takeaway or take-home that should be in every one of your articles. It's your last chance to tell your audience, "I know my stuff." Try to put that key piece of information in the last paragraph of your article and you'll want it to be something your reader can do as soon as he or she finishes reading your article. If you're writing to accounts payable clerks, you'd tell them ways to get each department to get approvals on all purchase orders before submitting them. A/P clerks would just eat that up. It's their number one gripe. Bottom line: Give your audience something they can do immediately at the very end of your article. They'll remember your name and become devotees for life- hanging from your every word.

3. Get excited about the benefits.
After you've taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you'll be so excited about the information you'll see the benefits of it. And that's what writing lead paragraphs and headlines is all about: benefits to your readers.

Your final take-home advice
No matter what you do, when you're writing to an ezine audience, always include an "About the Author" blurb (some call this a sig file, short for signature file) and a plug for anything new you're into. To do this, determine what you want the reader to do after he or she is finished reading. Do you want the to subscribe to your ezine? Buy your new ebook? Or just visit or site? Whatever the benefit to you is, identify it before you write your "About the Author" section. And you can write this at any time because it's separate from the article and you can use the same "About the Author" blurb for multiple articles. As a matter of fact, you could write one right now. Check out the one I'm using at the bottom of this article.

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Posted in: advice,article,article marketing,business,e-mail,ezine,marketing,newsletter,small,small business

Foods That May Trigger Rosacea

People who are busy with their work are usually the ones who are prone to suffering skin disorders such as Rosacea. This is because the exhaustion and their hectic schedule keep them from maintaining healthy skin on a daily basis. If you are one of those who are having trouble to keep healthy skin due to too much work, it is now time to reflect what might be causing these and address it properly.

Rosacea is a skin disorder that results to flushed skin. If remains undiagnosed, it will result to the appearance of purplish or reddish discoloration on the skin as well as the dark blotches due to permanent enlargements of small blood vessels.

This is considered as among the most common skin disorders in the US. In fact, studies show that 1 out of 20 Americans are diagnosed to suffer from this skin disorder. Experts say that women are most prone to this skin condition and their overall appearance is greatly affected.

Various cases of Rosacea show that people who are suffering from it, aside from extreme skin flushing, will eventually have enlarged and swollen nose which continues to turn red over time.

Don’t trigger it

Experts say that up until now, the exact cause or causes of Rosacea have been identified. Some studies show that the skin disorder can be caused by foods and unhealthy lifestyle.

Experts also say that the best way to prevent it is to avoid foods that may trigger it. These are the foods that may trigger Rosacea:

- Foods that contain too much fat. Experts say that people are eating foods that have too much fat are prone to not sleeping well at night because it creates a lot of digesting work for the stomach. Lack of sleep, experts say, is one of the major reasons of developing skin disorder such as Rosacea. If you want to avoid developing any skin disorder, he or she should get better sleep by cutting down on foods that are too rich or fatty so there will be lesser work for the stomach especially at nighttime.

- Too much spicy or acidic foods. These sets of foods can very much trigger Rosacea because if one eats too many sets of spicy foods, it can lead to troubles in the stomach and even prickly skin.

- Too much alcohol intake. Some people say that alcohol may help one to get better sleep or can relieve stress but it greatly affects the skin because it makes it dry. When the skin is dry, it is more prone to wrinkles and other skin conditions.

- Foods that contain caffeine. These are another set of culprits for people who are having trouble in maintaining their skin care regimen and those who are prone to suffering to skin diseases such as Rosacea. If you are prone to this, it is best to avoid foods as well as drinks that have high caffeine content such as coffee, chocolates, sodas that are caffeinated as well as teas.

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Posted in: rosacea

Effective Skin Care Strategies To Prevent Rosacea

With the growing popularity of different skin care products out there, people who have skin problems such as Rosacea endlessly search for skin care products to relieve them. But then, due to lack of knowledge and information, more and more people are misled to use products and avail of treatments without consulting a dermatologist or a physician resulting to a more devastating situation.

To avoid mistakes in choosing skin care products and treatments, it is very important to have the knowledge about general causes of skin problems—its types, the age of the patient, current status or condition—so you know what are the products appropriate for each kind. 

Also, try to prevent the development of the skin condition by developing strategies to keep their skin healthy.

Prevention is the best cure

Aside from skin problems, experts say that aging greatly contributes to unhealthy skin. In fact, some people feel that aging or growing old is like paying for something they haven’t consumed. But, if aging—like skin problems—is understood properly, preventive measures can done to avoid seeing aging as a torture or a punishment. The following are just some of the simple skin care strategies that you can practice to your daily life.

1. Watch what you eat. Avoid hot and spicy foods as well as hot foods to avoid further complications. Also,dDo everything you can to maintain a healthy weight. Maintaining a healthy weight that corresponds to your height is one of the best ways to avoid developing skin disorders. Keeping a healthy weight can be possible by eat fruits and vegetables, limiting fat and calories intake, and with regular work out and exercise.

2. Quit smoking. Smoking is truly dangerous not only to your health, to the health of those people surrounding you, and most especially to your skin. If you can, you must start developing a routine in order to quit smoking. When you stop smoking, you can achieve a healthier skin and can reduce the risk of having heart diseases and lung diseases such as cancer.

3. Shield yourself from the sun's damaging rays. Protecting yourself from the sun's deadly rays is one of the best skin care strategies out there. Since exposure to the sun is one of the major causes of skin disorder, lesser exposure to it can help you reduce the risk factor of skin cancer. To protect your skin further, avoid long sun exposure 10 a.m. and 2 p.m. and always apply sun block the skin when you're staying outdoors.

4. Drink plenty of water. Hydrating your skin is also one of the best skin care strategies out there to prevent Rosacea. Make sure that you provide your body enough supply of water and not with fluids that can damage organs in the body and weaken the immune system such as alcohol.

5. Always keep your face and body clean. Rosacea is a skin condition that could be preventable by eliminating the factors that would aggravate the condition such as dirt. After cleaning your face thoroughly, you can also apply the treatment that your doctor has prescribed.

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Posted in: rosacea

Different Ways To Find Out What Triggers Your Rosacea

Rosacea is one skin disease that has stumped even the best doctors and scientists. Until now, even with more than 16 million people in the United States afflicted with it and a total of 45 million worldwide, nobody knows about this problem. In fact, people who have them don't even know that they have it.

Rosacea can cause redness on the skin. Usually, it targets the face, the chin, the nose and the areas of the forehead. The redness is often patches of redness. In some cases, the eyes can be affected and they become watery. This is why people whose eyes are affected, particularly the eyelids always make sure that the areas are clean and hygienic. Otherwise, there can be an infection, which when left untreated can affect vision.

Rosacea affects Caucasian and has thus been called the "the curse of the Celts." Unlike acne, the skin problem affects people who are older. It is also three times more common in women than in men. What makes rosacea so unique is the fact that flare ups are triggered by a host of factors and not all people have the same set of triggers. The irregularity of its cause and even the occurrence of its symptoms make this skin problem harder to detect and harder to treat.

Those with only mild symptoms can just simply avoid contact with their triggers, provided that they do know what their triggers are. And herein lies the problem. Because there are so many triggers, it is sometimes hard to recognize which triggers the flare ups. This is especially true if there are more than one trigger. Triggers can be anything from the heat of the sun to an eggplant. Here are some tips to help you hunt down what is causing your flare up.

1. Start with the Common
Although there are many triggers for rosacea, there are surveys that narrow down the most common. From these surveys check out the triggers and see if any of them are also your triggers. That way, you can already watch out for incidents. Without checking this list, finding what causes the flare ups may be like looking for a needle in a haystack.

2. Be observant
When you have flare ups, check immediately what you have come into contact with or what you have eaten. This is the only way you can determine what your triggering factor is.

3. Test it
Remember also that observing just once is not enough. You have to be sure that it is the trigger by testing it. When you have already narrowed down the possible triggers or you already have your suspicions, check your theory. Deliberately expose yourself to the factor and see if your rosacea is going to flare up.

4. Record it
Another way to easily see what factors are triggering your rosacea flare ups is to keep a journal of the foods that you eat and things that you do. As much as you can, try to include the factors that are listed on the most common list.

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Posted in: rosacea

Curing Rosacea

More and more people are becoming conscious and open-minded about enhancing their physical appearances in order to achieve their goals in life. However, there are conditions that appear on our skin that beyond our control such as rosacea.

Today, one of the most common problems of people is suffering from different skin disorders like. Rosacea—a chronic and lifelong skin condition, which usually affects the face—has become one of the most common skin diseases that Americans with 1:20 ratio.

It is said that women are more affected especially in the or earlier years compared to men. But more men progress to the advanced stages when they reach 40 and above.

Research says that rosacea, commonly characterized by various skin disorders like skin flushing, appearance of reddish or purplish discoloration, permanent enlargements of small blood vessels, and enlarged, red, swollen nose, has become one of the most difficult to manage because of its sporadic nature.

Putting an end

Dermatologists, despite having the knowledge in managing the skin disease, still cannot pinpoint the exact cause of rosacea.

Theories explain that overexposure to the sun, skin mites, infection with common bacteria, and genetic defects in the arrangement of blood vessels in the skin are some of suspected causes of rosacea. Although these signs and symptoms are not health hazards, they can be a cause of great discomfort that will eventually lead to loss of self-esteem.

There is no definite cure for rosacea yet, more and more products are created to manage the disease. In fact, dermatologists now recognize a prelude to rosacea called “pre-rosacea” where treatment can be done even before the skin disease is full blown.

Several topical and oral medications like antibiotic creams and gels can help tame bumps and pimples while laser therapy can fade redness and blood vessels are be used and performed to control flushing while lessening skin discoloration and swollen blood vessels.

Other prescribed rosacea skin care treatments include steroids, retnoids, and accutane. Aside from taking these topical and laser treatments, most dermatologists agree that the ultimate rosacea skin care treatment lies on the person’s lifestyles especially on their eating habits.

To avoid the occurrence of rosacea, refrain from eating foods high in B6 and B12 doses, chocolates, tomatoes, garlic, wine, citrus fruits, eggplants, avocadoes, spinach, raisins, figs, bananas, hot beverages, hard liquor, beer, cheeses, yogurts, sour creams, milk, hot sausages, red, black and white peppers, vinegar, paprika, and marinated meats.

Reduction of stress levels and direct exposure to sunlight must also be avoided. When people are stressed, they are more likely to increase their hormone levels that may trigger the outbreak. It would be best to take some time off and avoid too much thinking to avoid beings stressed so much.

For people who suffer from rosacea, it is very important to learn the current and future physiological and psychological effects of apart from focusing too much on the aesthetic aspect. It is also equally important for the rosacea patient to get support and advice from family members and relatives in combating this skin disease.

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Posted in: rosacea

Common questions about rosacea

Rosacea is one of the most misunderstood diseases there is. It does not also help that sometimes people's faces get so damaged that they won't even talk about their problem. Rosacea, to those tho have not heard of the problem, rosacea is a skin problem characterized by severe redness on the skin on the forehead, cheeks, nose and chin.

Unlike acne, there seems to be no hormonal imbalances or blackheads/whiteheads. All rosacea can offer is a totally confusing set of symptoms and triggers. It is in fact so confusing that some people do not even realize they have rosacea. The redness that have developed is often attributed to sunburn or just flushing. Still, it pays to know who the patients are and how far they are along with the program. Below are some of the most common questions about rosacea. Read on and some of your questions may be answered.

Who are affected?
The nickname "The Curse of the Celts" perhaps can answer the question. Rosacea often affects Caucasians that are in their 30s to people in their 50s. Women are also more affected than men.

What are the symptoms?
Besides the redness on the skin of the forehead, nose, cheeks and chin, people affected with rosacea may also suffer from watery eyes. Blood vessels may also be seen through the skin. In some cases, pustules and pimples develop. Unlike acne, these pimples when pressed do not spat out pus or whiteheads; they secrete clear liquids.

How is it cured?
Unfortunately, rosacea has no cure. In fact, scientists are not even sure what exactly causes the problem. It is a lifelong chronic problem that needs lifelong management and control. When you say chronic, it means that the symptoms comes and goes depending on the type of exposure to the triggers and for how long.

What are the most common triggers?
The list of possible triggers may be long but these are all confirmed by people who have had Rosacea. One of the main triggers is hot weather, particularly a high temperature. This is why people with rosacea do not venture out in the sun for too long. Sun exposure for a continuous and long  period of time can lead to severe flare ups. Stress can also be a factor and so does spicy food, which like hot weather can raise up the temp. There are also foods that people with rosacea should avoid. One of which is chocolate and other dairy products. Smoking and drinking alcoholic beverages is also a no no. Some veggies like eggplant and beans are included in the list and so are fruits like the plum and some citrus foods. Coffee and other products with caffeine can also trigger flare ups.

How is it transmitted and does it worsen with age?
There is still no conclusive reason why people get rosacea. It is not passed on to people by face to face contact. When left untreated, rosacea can worsen. Thus, it is important that you find out what your triggers are as early as possible.

How is it managed?
There are a lot of treatments available to people with rosacea. There are the medicines, which can either be topical or oral. Usually doctors will give topical medicines to see its effects. Oral medicines on the other hand are closely monitored because of its side effects. In fact, some oral medicines like for instance steroids are not  even taken continuously. Some medicines are also given in tandem with other forms of treatment like laser therapies, which are actually very effective in reducing incidence.

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Posted in: rosacea

PLR - Private Label Rights - Understanding Your Usage Rights

PLR - private label rights - articles are a fantastic way of getting ready made, affordable content for your website, product and more. However, when buying these articles it's important to understand how you can use them. Different PLR sellers will put different restrictions on their article packs, though these generally fall into a few popular categories. Here's a quick guide to some of the most commonly used licenses for PLR.

Private Label Rights

Although the term “PLR” is commonly used to describe a wide range of content, in its strictest sense, private label rights means that you have the right to change the content, add your name as the author, and resell it for profit. However, there are limitations. Although different sellers may have different requirements, you'll almost always find that you cannot sell on PLR rights to other customers.

Unrestricted Private Label Rights

This is the type of private label rights product that you CAN sell on to others, and they generally cost more. As the name suggests, it really is unrestricted, meaning you can do everything you'd do with standard PLR rights, as well as passing those rights onto your customers either by selling the articles or giving them away (it may depend on the individual terms set by the PLR seller).

Resale Rights

On top of getting private label rights for your PLR, you can also buy products with resale rights. What this means is that you CAN sell on the product for profit, but you cannot edit the content, change things around and claim authorship yourself. And you cannot pass on these rights to the people you sell it to.

Some sellers may give you master resale rights to the product, in which case you CAN pass on the resale rights to the people you sell the product onto!

How Do You Know What You're Buying?

There is a lot of different terminology up there, and it can get confusing when you're shopping for content and PLR! Private label rights sellers will usually do their best to help you by putting together license files. These will usually stipulate exactly what can and cannot be done with the content.

All kinds of usage rights have a number of different benefits. If you're looking for content to create informational products or to fill up your website, then you'll find that standard PLR - private label rights - usually fits the bill. And remember, if in doubt about how you can use the content, contact the author of the content and they'll be happy to tell you what your rights are. This helps you to avoid any tricky gray areas regarding copyright!

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Posted in: PLR,Private Label Rights

12 commandments for parents

In a child’s education an important factor is the parents’ expertise for this “job”. No one is born holding all the knowledge, but we can learn and understand some things from books or advice from qualified persons.

Amongst the commandments a parent should strictly follow are the following:

1. Do not underestimate your child – he can understand more than you think he does and if you make him believe you think poorly of him this might affect his development.

2. Don’t use threat – a child loves a challenge and once threatened he might probably go on and do what he wasn’t suppose to just to see if he can escape the punishment.

3. Do not bribe your child – if you are trying to get him to learn for money for example, he will fail to understand the importance of learning, all he will get from this is the importance of money.

4. Do not make a small child promise something – small children can’t hold promises so don’t force them to lie and then punish them because they did that.

5. Do not keep them under a short leash – to grow up normally children need some space, some freedom.

6. Do not use big words or too many words when you are talking to your child – keep your ideas simple and concise so he can understand every thing you have to say.

7. Do not expect an immediate and blind obedience – it is not recommended, the child has to be learned to think for his own not to follow orders.

8. Do not indulge him too mush – he can develop compartmental disorders.

9. Do not compromise when it comes to the rules of a game – the trick for a game to become educative is too have its initial rules respected.

10. Don’t impose rules that don’t go with the age of your child.

11. Do not try to inflict quilt – quilt is not an appropriate feeling for children, especially if they are little.

12. Don’t give your child orders that you don’t take seriously – your child will try to please you and giving him an order is drastic, and it becomes cruel if that order is a joke.

All these “commandments” are addressed first to the parent. But they are to be referred to by teachers and educators as well. Along with the parents, they will settle upon an attitude and strategy for the education and growth of the child, so that they can give him all the things he needs to properly develop emotional and physically.

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Posted in: parenting

Feel Younger Eat Anti Aging Foods

There is no reversal of the process of aging. Perhaps the only consolation is that you are not alone we all age together. The best that can be accomplished at the moment is to feel younger and hopefully look younger as well. Exercise is great and should be an essential part of a program but without anti aging foods the plan is not complete.

Certain realities cannot be avoided.

The human body wears down daily it is the down side of living. Individually we can eat things that will either slow it down or speed up the trip to old age. Be at peace about the eventuality and start to eat correctly.
Science made a little easier to understand.

The process of ageing is ongoing. It does not stop so we race to keep ahead of the eventuality but the competition will always be close. Cells are the building block that holds the body together and as they are destroyed or weakened we are also. Antioxidant rich anti aging foods fight oxidation a process that once begun can destroy or injure cells in the body.

The time has come to consider what to eat.

Fruits, vegetables and whole grain foods contain ingredients to combat the aging process caused by oxidation. Berries are high on the list as well as green vegetables. In addition they affect weight, skin condition and other factors associated with appearance.

Sunflower seeds, walnuts, pecans and other varieties provide for a convenient snack or to accompany a lunch or dinner. They have high protein value essential to maintenance of the immune system.
Green tea provides many additional values and is a source of Vitamin E another antioxidant that combats aging.

Water and more water to flush the body and allow for waste to leave the system. Regardless that a recommended amount may be discouraging like anything else practice makes perfect.
Eating to avoid aging will only be successful if you avoid those items that accelerate aging. Avoid fats, sugars and alcohol and includes lots of healthy anti aging goods in your diet.

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Posted in: anti aging foods